The Ethics Of Animal Testing - 2235 Words

â€Å"With all things being equal, the simplest explanation tends to be the right one† (William of Ockham). Animals generally are used to be tested on by researchers for a various amount of reasons. Researchers and scientists worldwide, are determined to find solutions to finding cures to diseases, and any other consumer products that include cosmetic products, that humans use. The term FDA (Food Drug Administration) was created in the year of 1906, by Theodore Roosevelt and Harvey Washington Wiley. This act was made to ensure that all consumer products are to be approved and protected by the public health before the products are released to be used by people. Animals are tested on by researchers before all consumer products are released†¦show more content†¦Animals should be tested to make cosmetic products because it helps the safety of people and the environment, animals are genetically close to humans, and because animals are better suited for testing than h umans. Animals should be used in testing to make cosmetic products because it protects the safety of people and the environment. The Animal Research Corporation claimed that animals â€Å"Can act as models for the study of human illness† (1). The evidence being stated is showing that this animal corporation has leading evidence that animals are a big help to humans by knowing the fact that researchers are not testing on actual people, to determine a treatment on animals without harming humans. This also gives the scientists a chance to observe if the product they use on animals will have their immune systems respond to and how it can possibly affect humans. All of the calculations and results depend on scientists experiments in their labs. Although animals may die if the product or get really sick from what scientists use, atleast they know that they have proof as to if the product works or not. Life and death of animals that are being used to make consumer products is being use d for good purposes that help human’s population. Researchers are using animals instead of humans to keep humans safe and secure. If the experiment that researchers try to study on animals does not work, they will know not to use and approve the consumer

Interface Design For An Interactive And Responsive...

Student Name: AARON MERRICK Type of Project: Research 0 Practical Implementation 1 Working Title of Dissertation: Interface Design For an Interactive and Responsive Electronic Appliances E-Commerce Website Aims and Objectives of Dissertation (e.g. purpose of study, specific hypotheses): Producing a mobile first website design that will focus on UX and responsive of an Electronic Appliances E-Commerce Website. The website will be made responsive to fit across desktop, tablet and mobile viewports. Focused on maintaining good design practises when designing the UX, Responsiveness. Methodology (procedure for solving the problem): Conducting interviews with different users about types of E-commerce websites that like and what about the websites that they dislike. Interviewing students and users to discuss concerns and possible solutions to their concerns. Research published resources on UX, HTA and responsive design and how they have an impact on designs. Researching how users use websites and how they like navigating through websites. Research if parallax websites help to keep users interested in the site or put users off. Research published resources on parallax design and how they have an impact on designs. Design tests will be carried out at different stages of the design development by users to see if the design is user friendly. If Applicable: Participants (Sample size, age group, procedure for recruitment) The participants will be university studentsShow MoreRelatedWal Mart3960 Words   |  16 PagesManagement, Reports amp; Dashboards specifically useful for your organization s sales team), â€Å"Customer Support amp; Services† (provides Ticket Management, Knowledge Base, E-mail Notifications specifically useful for your organization s customer support team.), â€Å"Marketing Automation† (provides Lead Management, Mailing Lists, E-mail/Mail Merge templates, Product Management, specifically useful for your organization s marketing team.), â€Å"Inventory Management† (provides Products, Price Books, VendorsRead Moredigital marketing impact on consumer buying behavior13654 Words   |  55 Pages  © Marko Merisavo and Helsinki School of Economics ISSN 1235-5674 (Electronic working paper) ISBN-10: 952-488-006-7 ISBN-13: 978-952-488-009-1 Helsinki School of Economics HSE Print 2006 The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions ABSTRACT The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. 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Figure 9.1 Data from functional area ISs support enterprise apps. CASE 1 OPENING CASE International Speedway Gets Lean\ Lean: The coreRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Read MoreCustomer Relationship Management16994 Words   |  68 PagesRelationship Management CONCEPT OF CRM INTRODUCTION TO CRM CRM (Customer Relationship Management) has been growing steadily for the last few years and is now seen as the way forward for any business wishing to thrive in the e-future . 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Review of Heavy Oil Formation, Properties and Recovery Free Essays

Introduction Oils with highly high densenesss and viscousnesss are termed as heavy oils. They are composed of long and high molecular weight compounds. Heavy oils are categorized with scope that is less than 220API to 100API ( American Petroleum Institute ) gravitation. We will write a custom essay sample on Review of Heavy Oil: Formation, Properties and Recovery or any similar topic only for you Order Now Heavy oils that are less than 100API are to be referred as the excess heavy oil or Bitumen. The fluctuation between the excess heavy oils and bitumen is non merely the affair of API gravitation or their chemical composings but their Viscosity. The excess heavy oil is a type of oil that may resemble pitch sand bitumens and do non flux easy. They are recognized as holding mobility in the reservoir when compared with pitch sand bitumen which is incapable of mobility under the reservoir conditions. The word pitch sand is used to depict the sandstone reservoirs that are impregnated with a heavy and syrupy black petroleum oil that can non be retrieved through good conventional production techniques. Bitumen, referred as native asphalt includes a broad assortment of ruddy brown to black stuffs of semisolid, syrupy to brittle character that can be in nature with no mineral dross or with mineral affair contents that may transcend 50 % by weight. Bitumen is more syrupy than excess heavy oil a t reservoir force per unit area and temperature conditions. Bitumen is immobile and excess heavy oils have some grade of mobility at reservoir conditions. The ultra-heavy or excess heavy oils are denser than that of H2O which has an API gravitation of 100API. While the gravitation units API, do non depict the whole fluid belongingss of the petroleum which is represented by the oil viscousness. Like some petroleums might be of low gravitation but they have comparatively low viscousness at reservoir temperatures when compared with lighter petroleums. Heavy oils occupies scope along the continuum between ultra-heavy oils and visible radiation oils. The above estimations are mentioned by the Energy Information Administration ( EIA ) . EIA revealed that there were 1646 billion barrels of proven militias in 2013. Globally, the recoverable militias of heavy oil and natural bitumen are equal to the staying militias of the conventional oil. Harmonizing to the informations analyzed informations Middle East states dominates in footings of the conventional oil militias while the South America, well the Venezuela leads the universe in footings of the heavy oil militias. Harmonizing to the above representations of conventional oil, heavy oils and bitumen sedimentations, the conventional oil production in Canada has diminution over the past few old ages from 1.2 million bd to 1 million bd including the visible radiation and medium classs oil every bit good as the heavy oil from Alberta and Saskatchewan Fieldss as of 2006. Harmonizing to the Canadian Association of Petroleum Producers ( CAPP ) , during the same period of five twelvemonth span from 2001 to 2006 the entire production from the mined oil littorals and oil littorals produced in situ by the assistance of Steam Assisted Gravity Drainage ( SAGD ) or may be through other methods increased from the 659000 bd in 2001 to 1.1 million bd in 2006 and this estimations might travel every bit high as 4 million bd in 2020. Russia has approximately 246.1 billion barrels of natural bitumen of which 33.7 billion barrels which is about merely the 14 % of entire is recoverable. The staying 86 % can non be rea listically recovered as they exists in distant countries or scattered in many little sedimentations. The nature of heavy oil is a job for recovery operations and for polishing due to high viscousness due to which makes the rendering recovery disbursal and the presence of sulfur content may be high and increases the disbursal of polishing the oil. When compared to conventional crude oil, heavy oil typically has the low proportions of volatile components with low molecular weights and well higher sums of high molecular weight compounds of lower volatility. The high molecular weight fraction of heavy oils are comprised of complex mixture of different molecular and chemical types incorporating a assorted bag of compounds which might non needfully be merely paraffin components or asphaltene components with higher thaw points and pour points that may greatly lend to hapless fluids belongingss and low mobility of the heavy oil. The presence of asphaltene components are non merely the primary cause for the high specific gravitation of the heavy oils nor are the premier cause for production jobs. It is besides indispensable to see the content of rosin components and aromatic components presence in the heavy oil during its recovery and production. Heavy oil, as a resource is ever overlooked due to its trouble and the higher production costs involved in conveying the heavy oil onto the surface from reservoirs. As described by the geochemists that when crude oil beginning stone is generated, the petroleum oil produced by it is non heavy but it becomes heavy after the significant debasement during migration and after the entrapment. Degradation occurs through a assortment of biological, chemical and physical procedures in the earth’s subsurface beds. Bacteria borne by surface H2O metabolise the paraffinic, napthenic and aromatic hydrocarbons into heavier molecules. Formation Waterss besides remove hydrocarbons by solution, rinsing off lower molecular-weight hydrocarbons, that are soluble in H2O. The petroleum oil besides finally degrades by the devolatilization if hapless quality seals allow lighter molecules to divide and get away. The heavy oil typically forms from the younger geological stone formations like Pleistocene , Pliocene and Miocene stones. Those reservoirs possess the tendancy to be shallow deepnesss and less effectual seals in the stone formations. By early periods of 1900s, new progressed oil recovery procedures were deevloped such as Cold Production which is a primary recovery procedure. By executing the Cold Production at reservoir temperatures, the recovery effeciencies range from merely 1 % to 10 % boulder clay it reaches the maximal economical recovery factors. Oilfield companies requires long term investing for heavy oil recovery and due to the ground that heavy oil creates conveyance troubles, is a more dearly-won and polishing techniques for bring forthing marketable merchandises. Therefore their engineering value is assessed by their ability for cut downing its entire cost. Most of the heavy oil Fieldss are shallow makes the boring costs non a dominant factor but the increasing factor of figure of many-sided Wellss and horizontal Wellss makes it to present some costs durng the development phases. Within these costs, the primary costs if for the doing the heavy oil to mobilise by shooting the steam required. Every part in the universe has oil possessing different physical belongingss and is at different phase of procedure adulthood, therefore every part uses different development and production techniques forheavy oil recovery. Mechanism of formation of Heavy oil: As the specific gravitation of reservoir oil lessenings with deepness, API graity additions with deepness. The ripening phenomenon of oil takes topographic point in beginning and reservoir stones which makes the kerogen bring forthing lighter oil with deepness in the latter. Hence, the mean tendency observed worldwide is that the higher API gravitation oil is found at th increasing depths though less oil is produced with deepness. This must be pointed out that these are general tendencies but there are exclusions. There are assorted procedures that change the original oil that is produced during the migration procedure of oil and due to its subsequent accretions. Different procedures inculdes the biodegradation, H2O lavation, oxidization, deasphalting/evaporation and discriminatory migration of the igniter constituents. Biodegradation of the petroleum oils can alter the composings and physical belongingss over a certain geological timescales. Different micro-organisms that are present in the deposits of the oil bearing stones and bearing the crude oil reservoirs. They utilize the hydrocarbons as the beginning of C for their metabolic procedures. That procedure may be aerophilic or anaerobiotic. Largely the hydrocarbons are oxidized into intoxicants and acids. Simple consecutive ironss are prefered, but as the biodegradation continues, more of the complex molecules are increasingly being consumed. The long chained paraffins are oxidized for giving di-acids. Similarly, napthene and aromatic rings are oxidized to di-alcohols. This biodegradation phenomenon consequences in the loss of saturated and aromatic hydrocarbon content, roll uping rosins and asphaltenes and besides lessening of API gravitation which autmatically defines as addition in denseness of the oil. The biodegradation procedure an go thro ugh if the reserrvoir temperatures do non transcend 800to 820. Heavy oils influence on Physical Properties of Rocks During Production: Heavy oils have a shear modulus, act like a solid at low temperatures. They are strongly temperature dependant. Gas coming out of the solution might be it smallest sums can bring forth a big geophysical signature. Heavy oils normally acts as the cementing agent in unconsolidated littorals. During the production, reservoir stone matrix is frequently changed structurally. Physical belongingss of the stones possesing heavy oils are largely teperature dependant and frequence dependant every bit good. Simple Gassmann permutation will neglect in heavy oil reservoirs. Crude oils which chiefly has hydrocarbons or the coompounds consisting H and C merely. Other elements such as S, N and O are besides present in small sums and are combined with C and H in complex molecules. As these oils get heavier and becoome more viscours, their composing becomes complex and they forms concatenation and sheet constructions with the addition in thir molecular weights. Heavy oil, unlike conventional crude oil can non be recovered as an accretion unless there is any reservoir trap and that requires the boundary between the cap stone or any other waterproofing agent, and the reservoir stone by and large be in a bulging upward projection form, but the exact signifier of the boundary varies widely. Many of the oil and gas accumuylations are trapped in the anticlines or domes, these constructions are more conviniently detected than any other types of traps. Heavy Oil Recovery Techniques: Surface excavation: Surface excavation procedure is a wide class of excavation in which dirt and stone overlying the mineral sedimentations are removed. It is the antonym of belowground excavation, in which the overlying stone is left in topographic point, and the mineral removed through shafts or tunnels. Surface excavation began in the mid-sixteenth century [ 1 ] and is practiced throughout the universe, although the bulk of surface excavation occurs in North America. Surface excavation consists of three chief stages. After depriving off and carrying the site’s peculiarly fertile overburden, the pitch sand which is in the signifier of an ore is removed utilizing prodigious power shovels and shit trucks. In the 2nd stage the ore is washed in hot H2O, bitumen, and mulcts. A dissolver is added to the mixture to advance seperation of the bitumen. eventually the residuary mixture of H2O and sand is normally transferred to big deposit basins. The clarate is recycled and the settled solids are used to make full the cavity at the terminal of extraction operations. At the surface, the sites are rehabilitated which includes replacing an replanting the fertile overburden that was stockpiled at the beginning of the the undertaking. Mentions: Schlumberger Oilfield Review Magazine, Autumn 2002 How to cite Review of Heavy Oil: Formation, Properties and Recovery, Essay examples

Tourism Supply Chains And Natural Disasters-Myassignmenthelp.Com

Question: Discuss About The Tourism Supply Chains And Natural Disasters? Answer: Introducation The investigation has been conducted by the Decisive Incident Investigation Team (DIIT) that has been intended to scrutinize every detail of the Kaprun incident to uncover the actual grounds of the incident. Primarily, a team of four members who are experts in investigation had visited the scene and initiated in-depth exploration of the disaster effectually. They carry a good record in terms of quality investigation and cater effectual findings of the incidents. Summary of the incident The incident took place at Kaprun while an ascending train was heading to the Kitzsteinhorn glacier carrying 167-passengers comprising of men, women and children. While travelling on the route, a sudden fire has caught on the back end of the train while the train was passing through a 3.2 kilometers tunnel. It has created a massive loss of life resulting in death of 155 people by the fire blaze that has broken out. Besides that, two more people had died due to the inhalation of toxic smoke in the train. All the passengers who had boarded the train were mostly skiers, travelling to the glacier mountain with an objective to go for skiing (Ho Hsu, 2014). Direct evidence Although there are inadequate evidences that would assist to identify the root cause and the suspects however, there are few evidences that have been found as well as gathered from considerable sources, and those are as follows: The lower end of the train was fully burnt The walls of the tunnel have been damaged by the toxic smoke and it displays black spots all over Ashes of the burnt trains metal base has been spread all over the tunnel Melted rubbers of passengers ski boots found on the rugs of ladder which was for quick escape purpose Supporting documentation Summary of interview: An assortment of interviews has been conducted with the local people who has eye-witnessed the incident as well as the concerned railway staffs, with an objective of gathering some amount of information that would be valid in nature (Carattin Brannigan, 2014). According to the interview report of BBC news, the major reason for the incident was due to a malfunctioning radiator of the funicular train that has sparkled all of a sudden while the train was passing down the tunnel (Edgar, Sharples Sidhu, 2016). On the other hand, as stated by the president of district court of Salzburg to the concerned journalists that a amalgamation of aspects has led to this dangerous incident. Besides that, with a presentation of report that has been developed with assistance of five experts has said the ventilator of the heater inside the cabinet of driver was become jammed or blocked and which caused the blaze (Breiling, 2016). With support to the statement, he had also added that possibly there must be a leak of hydraulic oil, which was dripping from a cable into the heater and then spread all over where the blaze then inflamed heavily (Zia Mitleton-Kelly, 2013). Images of physical evidence: Please refer to Appendices 1, 2 and 3 in the Appendices section. There, the set of images that has been provided displays the leftover evidences, which was found within the spot of the incident. This would cater a clear review of the incident that has occurred during the month of November, dated 11 in the year of 2000. Interview evidence More than a few interviews have been carried out with the people living in the surrounding region as well as with the railway officials. Primarily, the interview was verbal in nature and no sound recording has been conducted due to security and privacy concerns of interviewees. However, the financial are significant and which have shed light on the investigation process effectively. Overall, seven interviews has been conducted that includes five interviewees are the local natives and two interviewees are the railway officials who were on the scene when the event has taken place. Below is the interview pattern that has been conducted. Questions Responses What is your name? My name is Johannes Judith. How old are you? Well, I am 32 years old. What is your occupation? I am a carpenter by profession What did you saw during the incident? I saw a huge cloud of smoke coming out constantly from the tunnel and a massive flame out bursting. How many casualties have you seen so far? It would be around112 people. What would be the reason behind this horrific incident? I cannot comment on this. Methods used In order to gather considerable evidences, it is significant to apply methodologies and structure to make it more effective and factual in nature. Concerning to such, a Quadrant Model has been utilized to analyse the evidences more closely and effectually. Interior Exterior Individual Negligence of duty Improper management system Burnt metal base of the train Blame on the railway officials Collective Operations of the management Compliance to duty and responsibilities Failure of railway officials in scrutinizing the details of the incident Negatives perceptions of native against the officials Fig 1: Quadrant model of Kaprun train incident Negligence of duty: It has been noticed as well as observed from the evidences and findings that there must be any sort of negligence in duty by the railways officials (Carattin Brannigan, 2013). It has been placed in the individual and in the interior quadrant as it was observed and set for first priority. Improper management system: The ineffectiveness in the management could possibly lead the incident took place (Lisanti et al., 2015). It has been placed second in the interior quadrant as it holds significance. Burnt metal base of the train: The found metal base of the train has brought significant recognition about the damages (Bjrck, 2016). Input in the exterior quadrant as it has been gathered externally. Blame on the railways officials: The public and the relatives of the victims had blamed the official for the inappropriateness on their conduct of duty. This event occurred due to the unanswered questions of the public and failure of finding the reasons behind (Silei, 2014). Operations of the management: The functionalities of the management of funicular train are not effective enough, as has lack of responsibility concerns that has made the situation critical (Ho Chen, 2015). It has been placed in the collective and exterior quadrant as the evidence gathered collectively. Compliance to duty and responsibilities: It has been identified that there must be no compliance to duty and responsibility by the officials in evaluating the train conditions effectively (Burns et al., 2013). Failure of railway officials in scrutinizing the details of the incident: The official has failed to scrutinize the details of the incident and upshot to bring a valid reason for the happening of such incident (Bossong Hegemann, 2013). Negative perceptions of natives against the officials: It has been observed by a round of interviews with the native and relatives of the victims that, they were unsatisfied and unhappy with the proceedings of their operations. Moreover, they put the blame of such incident on the railway management totally (Silei, 2014). Root cause analysis In order to analyse the actual cause of the incident, the adoption of Root Cause Analysis (RCA) would be effective in problem solving. Considering such, an effectual RCA has been performed to scrutinize the aspects that have led to the disaster. Fig 2: Root Cause Analysis Output from RCA Ineffectiveness of managements operation: The management of the funicular railway is ineffective in nature and did not conducted their efficiently. There is no specific structure of the managements operation and it way to conduct proficiently. Incompliance with rules and policies: The occurrence of such incident indicates that there must be incompliance with rules and regulation of the organisation by the officials predominantly. Negligence of duty and responsibility: There must be possibility that the official neglected their duty of care and responsibility. Concerning to failure of trains radiator and inattentive response to such malfunctioning indicates such aspect chiefly. Lack of effectiveness: In the overall, there is a lack of effectiveness in the proceedings of the railway officials to prevent any sort of futility in the operation. Conclusion This is to conclude that the factors of evidence, which have been gathered has assisted to shed a light on the investigation effectively. Besides that, it has been identified that the aspects drawn are factual and rationale in terms of reason the causation of such incident precisely. Recommendations Prevention of reoccurrence It is crucial that effective actions are essential to prevent any such similar occurrence of disaster in the near future; hence valid recommendation would be of great help in this matter. Below are some recommendations to avoid such scenarios. Restructure of the overall organisations operation Establishing a valid and rigid code of conduct Officials need to be proficient and effective in performing their duties Regular monitoring of overall operation required by the top executives Technical staffs need to be attentive and ensure smooth functioning of trains operation at all times Management system: The management required to hire employees who are experienced and skilled in this domain to handle responsibilities efficiently. Automation: The overall railways operation system needs to be automated or computerized proficiently which would help to avoid any sort of accidents or incidents. Additional staffs: The organization required to employ additional staffs who would crosscheck every technical detail prior to the journey of funicular train. Reference list: Bjrck, A. (2016). Crisis Typologies Revisited: An Interdisciplinary Approach.Central European Business Review,5(3), 25. Carattin, E., Brannigan, V. (2014). Lost in abstraction: the complexity of real environments vs the assumptions of models. InFire Evacuation Model. Tech. Conf. Carattin, E., Brannigan, V. (2013). Science or science fiction? The use of human behavioral models in fire safety regulation.Intersci. management, 553-558. Edgar, R. A., Sharples, J. J., Sidhu, H. S. (2016). Examining the effects of convective intensity on plume attachment in threedimensional trenches.Chemeca 2016: Chemical Engineering-Regeneration, Recovery and Reinvention, 613. Breiling, M. (2016). Tourism Supply Chains and Natural Disasters: The Vulnerability Challenge and Business Continuity Models for ASEAN Countries. Zia, K., Mitleton-Kelly, E. E. (2013).Agent-based modelling of large-scale socio-technical systems in emergency situations. na. Lisanti, G., Karaman, S., Pezzatini, D., Del Bimbo, A. (2015). A multi-camera image processing and visualization system for train safety assessment.Multimedia Tools and Applications, 1-22. Silei, G. (2014). Technological hazards, disasters and accidents. InThe Basic Environmental History(pp. 227-253). Springer International Publishing. Ho, Y. H., Chen, L. J. (2015). economics robustness of vehicular networks using virtual frameworks.Telecommunication Systems,58(4), 329-348. Burns, P., Stevens, G., Sandy, K., Dix, A., Raphael, B., Allen, B. (2013). Human behaviour during an evacuation scenario in the Sydney Harbour Tunnel.Australian Journal of Emergency Management, The,28(1), 20. Ho, Y. H., Hsu, W. W. (2014, June). Disaster resilient communication for tunnels and bridges. InWorld of Wireless, Mobile and Multimedia Networks (WoWMoM), 2014 IEEE 15th International Symposium on a(pp. 1-4). IEEE. Bossong, R., Hegemann, H. (2013). ANVIL deliverable 4.1: synthesis report on comparison of civil security systems.

Marketing Research and Marketing Assignment

Executive Summary The traffic village website will provide information on the real village that is still under construction. The traffic village is a project of the Abu Dhabi Police. We conducted a market survey and found that parents are in favour of the traffic village. They are in agreement with the major objective of the village, which is to train children aged between 3 and 12 years on responsible driving. We will use a penetration pricing strategy to increase our market share.Advertising We will write a custom report sample on Marketing Research and Marketing Assignment specifically for you for only $16.05 $11/page Learn More All marketing initiatives associated with the website will be free of charge, with the exception of buying Facebook advertisements, which will cost us 2.5 USD per day. The cost per customer for the first year will be 7.6 USD. In the first year, we will allocate 28.88% of our profits to marketing campaigns. We will virtualise a ll our storage facilities and servers to reduce on energy consumption. Objectives of the Research The intended objective of the Traffic Village site is to disseminate information about the real village to people of all ages and from all places. The major objective of the site is to provide information on traffic rules and regulation to the new generation of Abu Dhabi residents and future drivers. The target population are the children aged between 3 and 12 years. The website will provide information aimed at promoting road safety interactive activities between children and their parents. It will also contain such learning tools as educational videos, stories, and games. The educational tools are targeted at children within the abovementioned age bracket. Market Survey According to Puleston (2011), market surveys are important in the promotion of any product or service in the market. The surveys are used to determine the perceptions, preferences, tastes, fashions, and feelings of cus tomers in the target market. Companies use the findings from a market survey to design their products and services before introducing them in the market. There are several strategies through which surveys are conducted. They are conducted through emails, over the phone, online, or in person. To determine the effectiveness of the Traffic Village and the website we are designing, we conducted a survey in Abu Dhabi, which is the target market. The survey used a total of 15 informants. All the informants were parents in the city. The main aim of the survey was to ascertain the opinions of the parents with regard to the state of road safety in the city. The survey was also aimed at determining whether or not the parents support the initiative of training young children on the need for road safety. The questionnaire used in the survey was divided into two parts, part A and part B. The first part was used to gather information on general knowledge about driving among parents. The second se ction of the questionnaire was used to determine the age at which parents feel that children should begin driving. The set of questions that were used in the survey are shown in appendix 1.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research Findings The findings made in the study are presented below for each of the two sections: General Information on Driving Question 1: Do you drive a car? Thirteen of the respondents indicated that they drive a car, while two do not drive. Cars are, therefore, an important means of transport in Abu Dhabi. Question 2: Are you aware of the police ‘Black Point System Rules’? Four respondents knew what â€Å"Black Point System Rules† were, while the rest did not know. To this end, it is concluded that there is widespread ignorance with regard to police traffic rules and road safety in the city. Question 3: Have you ever experienced a car accident while driving? All the respondents had experienced an accident at some time in the past as they were driving. Some of them sustained major injuries from the accidents, while others escaped unscathed. The rate of automobile accidents in the city is high.Advertising We will write a custom report sample on Marketing Research and Marketing Assignment specifically for you for only $16.05 $11/page Learn More Question 4: Do you agree that accidents occur because drivers are careless? 75% of the respondents pointed out that careless driving is a major cause of automobile accidents. Question 5: Are you in favour of stringent penalties and fines for violation of driving rules? 95% of the parents agreed that there is need for stringent driving rules in Abu Dhabi. Question 6: Do you agree that driving skills should be learnt at a tender age? Fourteen out of the 15 informants agreed that it is necessary to teach children how to drive safely. Question 7 : Would you like to enrol your children in a driving school at a young age?Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fourteen parents agreed that children should join a driving school at a young age. Question 8: Do you agree that it is better to learn driving at a young age than at old age? 14 out of 15 parents agreed that it is not wise to delay driving lessons until adulthood. The findings of this marketing survey are very crucial to the traffic village. The findings point out that parents agree on the need for a traffic village, which aims at teaching children how to drive safely and responsibly at a young age. The findings are summarised in the figure below: Figure 1:  Results for Part A: General Information on Driving Appropriate Age for Driving Concerning the right age to begin driving, six parents were in favour of 3 to 5 years age bracket, while four felt that 6 to 8 years was the appropriate age to begin driving lessons. The findings are summarised below: Figure 2:  Results for Part B: Appropriate Age for Driving Business Definition The traffic village website is the tool that wil l be used to represent an online presence for the Abu Dhabi traffic village, which is being created by the city’s police department. By coming up with the village, the police department aims at reducing the number of caused by avoidable road accidents in the United Arab Emirates. A case in point is the number of accidents reported in 2011 in the emirates. A total of 6,700 road accidents were reported during this period. 2,280 of these accidents were recorded in Abu Dhabi, claiming 334 lives. In the same year, the road violations in Abu Dhabi accounted for 46.4 per cent of all road violations in the country. In light of this sad reality, there is need to put in place effective programs that aimed at bringing back sanity on the roads. The traffic village’s website will introduce the traffic village that the Abu Dhabi Police are putting in place. The website will become the major tool of communication in the village. The site will sell and promote the village’s str ategy and disseminate safety information to the public. The site will be very useful in launching the village, especially for those who may not have the opportunity to attend the launch in person. It will provide everyone with the information they are interested in concerning the traffic village. The target geographical market for the site is Abu Dhabi and its districts. Our main competitor is Kidzania in Dubai. Kidzania is a series of entertainment joints targeted at city families. The centres are currently located in 11 cities. The facilities in these centres allow children aged between 4 and 16 years to actively participate in a hypothetical adult world. The children participate in this hypothetical world by working and earning Kidzo currency. Each Kidzania is designed like a real city with buildings, theatres, shops, and vehicles. The main themes in Kidzania include entertainment and role playing, while the main theme of the traffic village is road safety (Kidzania, 2012). The m ain competitor analysed above is a chain of Mexican entertainment centres with branches all over the world. However, the traffic village is an inherently Abu Dhabi project that aims at promoting road safety and responsibility in the city. The traffic village’s website is mainly concerned with training kids on how to use safety tools and kits. It also trains them on how they should respond in case of accidents or incidents on the road, at home, in malls, and in school. The major aim and theme of Kidzania is to train and prepare children for adulthood through entertainment and role-playing. On the other hand, our aim is to teach kids how to live safely, now and in the future. Because of the theme difference between the two concepts, Kidzania customers will have much to learn from the traffic village. In the future, the traffic village will become more competitive by working in collaboration with other partners who share the same objective. Such partners include, among others, c hildren television channels, the Ministry of Health, and the Roads and Transport Authority. The website will ensure that all the activities carried out in the village and by the partners are easily accessed by interested parties. At the beginning, all the services offered by the website will be free of charge. After the launch of the real village, however, sources of income will include subscriptions, online ticketing, membership charges, and newsletter fees. Currently, Kidzonia partners with such organisations as banks, restaurant, hospitals, and airlines. The centre relies more on one-day ticketing. The traffic village’s pricing website will aim at encouraging repeat visits by reducing the costs for subsequent visits and lowering the prices for the customers who stay for long in the site. The promotional techniques between Kidzania and the traffic village are almost similar. We will promote the village through social media, mainly from the website. The social sites that wil l be used include YouTube, Twitter, and Facebook. We will also promote the village through city tours and school visits. Currently, Kidzania is using all the above-mentioned methods apart from the school visits. Customer Profile As aforementioned, the traffic village website will target children aged between 3 and 12 years. The children will be the site’s major customers. However, it is expected that most of these children will be brought to the traffic village by their parents. Furthermore, in spite of the fact that the website is aimed at drawing the attention of the children, young adults and parents are the most likely people to use the internet. In this regard, we expect that parents will access the information online and bring their children to the village. However, to directly bring the information to our target customers, we will use a number of alternative initiatives. Most of the children falling within the age bracket mentioned above attend madrasas in the city. As such, we will collaborate with religious leaders and madrasa teachers to inform them about the website and about the village. We will also reach out to children from all the elementary schools in Abu Dhabi. In the schools, we will work together with teachers in classes. The children will be trained on how to use the internet and the social media, as well as receive training on general road safety. We will consult the city Municipality to allow us inform children and the general public of the traffic village and website at various recreation parks and gardens. The first on the program is the Al Mushrif Children’s Garden, which is located in Al Mushrif District, opposite the UAE National Theatre. Other parks that will be included in our program include the Capital Gardens, Al Nahyan Garden, the Khalidiya Garden, Khalifa Park, and the Al Khaldiah Kids Park. We will also place advertisements on national televisions. We will try and make sure that the adverts are aired during Sat urday morning kids’ shows and in the evenings during meals. The message communicated through the traffic village is very unique. The unique nature of the message is the main reason why we expect the traffic village’s website to be received positively by the clients. There are other organisations in Abu Dhabi working hard to reduce the number of road accidents in the city. A good example is the concerted effort between the Abu Dhabi Traffic Department, Ministry of Interior, the Emirates Traffic Society, and the Abu Dhabi Police Department. The organisations have come together to increase public awareness with regard to the need for road safety. However, such conventional campaigns have not taken advantage of the growing online community in Abu Dhabi. The traffic village’s website has a unique opportunity of using the growing interest in technology in the city to teach children the need for road safety. After the traffic village and the website are launched, we wi ll conduct market surveys after every six months to determine how the market is responding to the service. The periodic market surveys will also help the management to identify customer needs that are not met by the village and the website. At the end of every survey, our technical team will implement changes on the site to ensure that it reflects the needs of children in the city. In efforts to continually improve the site, we will ensure that the information presented there remains current and up-to-date. We will also make sure that the site is always informative and entertaining to the target market. To remain effective and relevant in the market, we will avoid posting information about the village only. Efforts will be made to expand the scope of the information presented there. We will continue gathering information about the entire industry and beyond so that the children and adults visiting the site will have a reason to come back. In addition to reaching out to children in e lementary school and in high school, we will have a section on the website aimed at ensuring that the road safety message remains fresh in the minds of adults. Such information is important because the needs and learning processes between adults and children are quite different. Furthermore, keeping adults informed about road safety statistics and other such information ensures they are in a better position to mentor and teach their young ones the need for road safety and responsibility Marketing Objectives and Strategies In this section, we will provide information touching on the marketing objectives and strategies we have adopted. The 4Ps analysis will be provided in this section. The 4Ps Analysis of the Website and the Village Product The current system, which is dubbed â€Å"My First License – I Know My Road Rules† is facing a number of challenges. One of the challenges is that it has a limited capability to create awareness on the need for safe driving. The new w ebsite will be designed to bring together all the information touching on driving and safety on an easy-to-use interface. In the plan, the website may appear to be a different project from the traffic village. However, it is important to note that the site is simply an online extension of the real village. The â€Å"virtual† traffic village will be a media centre that champions the objectives of the Abu Dhabi Police Department. The objective of the department is to enhance safety on the city’s roads through the development of a â€Å"real† traffic village. When the plan was being drafted, the Abu Dhabi Police Department was not aware of the creation of the website. The site will provide a social media interaction platform where information from both the developers and the consumers will be collected and shared. The information will be tailored to the needs of the city’s residents. By the time the traffic village is launched, the site will contain 4 to 5 p ages. Price As already indicated in this marketing plan, the services offered through the website will be free before the launch of the traffic village. However, we will make efforts to generate income from the site after the village is launched. We will use a penetration pricing strategy. According to Ellickson, Misra Nair (2012), a penetration pricing strategy sets prices below the average level in the market. The aim is to help the new product or service gain acceptance from consumers. As the site gains ground in the market, the prices of the services and products will slowly be increased to attain the current market price. We will use the strategy given that our major aim is not pursuit of immediate returns. On the contrary, our aim is to increase sales volumes and our market share. We expect that by using the strategy, we will enhance the speed of the adoption and diffusion of our products and services, which will culminate in fast market penetration. By using this approach, w e will deny our competitors the chance to respond in real-time. It is also expected that by using such a strategy, it will be possible to create goodwill among early adopters, who will spread the information further in the market. The strategy will also enhance our efficiency given that from the beginning, we will be able to effectively address the issue of cost reduction and cost control pressures. It will be an important competition barrier that will keep new entrants at bay. As the site becomes progressively commercialised, we expect to achieve a favourable stock turnover. The favourable stock turnover will go a long way in supporting the value chain. The main challenge in using the penetration pricing strategy is that it is quite hard to increase prices later on (Ellickson et al., 2012). However, we will focus on progressively adding value to the product before increasing the prices. Promotion We will use various avenues to promote the virtual traffic village. One of the main st rategies we will adopt is the use of social network advertising channels. Social networking will make it possible for us to exploit consumer demographics in the creation of our adverts. To begin with, we will use indirect advertising by creating an official Facebook page and a YouTube channel. We will also have a Twitter account. The next step will be direct advertising on Facebook. At this juncture, we will start purchasing adverts. The direct approach will allow us to target our information to the residents of Abu Dhabi. The use of paid media on Facebook will also enable us to determine the exact message we want to convey to our target market. In addition, purchasing Facebook adverts will help us to determine the social graphs of our fans on Facebook. We will exploit the network of friends on Facebook and other social sites to promote our product. For example, after providing incentive information to our fans, we expect them to share it with their friends on Facebook, Twitter, and other social networking sites. We will also post our articles in various article directories, such as www.EzineArticles.com, www.ValuableContent.com, www.GoArticles.com, www.Article99.com, www.eHow.com, www.ArticleDashBoard.com, and www.EasyArticles.com. Because we are working on a penetration pricing strategy and our costs have to be as low as possible, we will also use free online classifieds to reach out to our target market. The main online classified that will be used in the promotion campaign is www.craiglist.com. We will also use search engine optimization (SEO) to draw traffic from consumers searching the web on Google, MSN, and Yahoo. Place As already mentioned in this paper, the real village is situated in Abu Dhabi. The website is a representation of the traffic village. Consumers will be able to access the site from any place in the world and at any time of the day. The suggested official website will be www.thetrafficvillage.com. The site will be fully integrated and e asy to navigate given that the target audience is children aged between 3 and 12 years. The shopping cart will be located one click from the homepage and two clicks from our blog. The process of checking out after making a purchase will also be simplified because there will be an attendant ready to assist anyone who is making a purchase at any given time. The attendant will be trained on how to address the needs of experienced shoppers, as well as those of shoppers without online shopping experience. The aim of this is to make sure that all potential shoppers, regardless of their level of experience, feel appreciated and needed in the site. Many e-commerce customers end up not making a purchase because they cannot find what they are looking for. The site will be designed to accommodate those customers with a wide experience in online shopping and those who have never interacted with an e-commerce site. To enhance the visibility of all the products and services offered at the site, w e will ensure that all the photos and videos posted on the site are of high quality. It is noted that the quality of the videos and pictures posted on a given site determines how consumers rate that particular site. For example, a site with grainy pictures and low resolution videos is not rated highly. On the other hand, consumers are attracted to sites with high quality videos and pictures, which are more stimulating (visually) than poor quality media. We will make efforts to ensure that consumers regard us highly by using high quality videos and pictures. However, it is important to note that high quality videos may be too heavy to use on such websites. As such, they will require high speed internet, which the customer may be unable to access. Marketing Objectives, Marketing Strategies, and the Budget There are five requirements that should be met in launching the traffic village’s site. All the requirements call for a small initial financial outlay. The resources needed in clude a computer (available), a technical expert (available), research work (requires time), consultation (available), and design (intellectual capital). However, marketing the site, as well as the products and services offered at the real traffic village, will cost money. Nonetheless, the modes of promotion that we have opted for in marketing the site are relatively inexpensive. For instance, opening and running a Facebook page is free. The same goes for the opening and running of a Twitter account and a YouTube channel. Posting articles on article directories and on craiglist.com is also free. We will come up with our own articles to use in Search Engine Optimization. However, we will have to incur the cost of purchasing a domain name, web hosting, and direct Facebook advertising, where we are required to buy adverts. There are two ways to advertise on Facebook. The first one is referred to as CPM, which stands for Cost Per 1000 Impressions. The second one is CPC, which refers to Cost Per Click. Different marketers prefer different strategies for a number of reasons. The major considerations made in selecting the strategy to use include, among others, the costs associated with the strategy, the nature of the marketing campaign, the target audience, as well as the major objective of the marketing campaign. For example, the needs of a promotion campaign for beauty soap are different from the needs of a book advert. Out of the two strategies analysed above, most marketers prefer the second one, which is CPC. The major reason why it is preferred over CPM is that it is relatively cheap. CPM is used for the purpose of increasing brand awareness, but our objective in marketing is to achieve conversions, leads, and sales. As such, we will use CPC. It will be appropriate because we will only pay for the number of clicks on the website and our corresponding Facebook page. Facebook allows for advertisers to choose how much they want to spend each day, the minimum being 1 USD. We will advertise on Facebook at a cost of 2.5 USD each day. The cost of advertising will be 912 USD per year. It is important to bear in mind that we may not achieve voluminous sales in the first year. As such, the cost of advertising on Facebook is reasonable. In the first year, we expect to achieve sales of at least 4,200 USD from 120 customers. In this regard, the estimated cost per customer will be 7.6 USD. The cost is expected to drop to 3.8 USD in the second year as the number of customers increase. In the first year, 28.88% of the profits will be allocated to marketing. The budget for the first year is presented in appendix 2. Environmental Effect The department consuming more energy than others in a given organisation is facilities and information communication. The virtual village will be based online. According to an article posted on CNN.com by Farrah (2009), each search on Google releases an average of 20milligrams of carbon dioxide into the atmosphere. Download ing media, which includes such activities as listening to online radio, streaming videos, and chatting with friends, have a direct impact on energy consumption. Every search on the internet engages an energy consuming server. To address this challenge, we will virtualise all our servers and storage systems to cut our energy consumption by half. Implementation Timeline The table on appendix 3 illustrates how the project will be implemented. It is a Gantt chart showing the expected activities and their timeframe. References Ellickson, P., Misra, S., Nair, H. (2012). Repositioning dynamics and pricing strategy. Journal of Marketing Research (JMR), 49(6), 750-772. doi:10.1509/jmr.11.0068. Farrah, L. (2009). Greening the internet: How much CO2 does this article produce? Retrieved from http://edition.cnn.com/2009/TECH/science/07/10/green.internet.CO2/ Kidzania, (2012). What is Kidzania. Retrieved from https://dubai.kidzania.com/en-ae/pages/what-is-kidzania Puleston, J. (2011). Improving online surveys. International Journal of Market Research, 53(4), 557-560. doi:10.2501/IJMR-53-4-557-562. This report on Marketing Research and Marketing Assignment was written and submitted by user Ben Reilly to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Presidents and Conflict Resolution essays

Presidents and Conflict Resolution essays The term negotiation has been defined as a formal process that occurs when parties are trying to find a mutually acceptable solution to a complex conflict. People and parties, throughout time, have come to negotiate for two basic reasons. First, they negotiate to create something new that neither party could do on his own. Second, parties negotiate to resolve a problem or dispute between the parties. Although history lends itself to be more susceptible to the latter of the two, the former reason should and will be given some consideration. American history has encountered countless arenas for negotiation. From the founding of new constitutions and governments to the ending of world wars, America has had to compromise repeatedly to establish itself as a superpower. At the top of this bargaining hierarchy is the President of the United States. The actions of this office have implemented policy in all times of dispute. Different presidents have pursued this task in different wa ys. Some have elected bodies of peace commissioners in which they could voice their opinions through. On the other hand, a few presidents have acted strictly on their own behalf concerning times of dispute. Consequently, the results have varied. So, it must be asked, what method has proven to be most effective? An analysis of several major American wars and their respective peacetime results supports the view that those who elect negotiating bodies and communicate through them have been more effective in achieving their goals. The first war to be looked at is referred to as Mr. Madison's war, or the War of 1812. Before the war commenced, James Madison wanted to end impressment, gain Canada, and secure the repeal of the Orders-in-Council. In June of 1812, Britain repealed the Orders-in-Council thereby accomplishing half of Madison's war aims with no shots yet fired. But, as shots began firing, America's position was dwindling. By this time, with...

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Discussion - Coursework Example Through this technique, our company are able to identify costs which are not necessary or not justifiable and enables our company to do something about this thereby improving our financial by reducing unwanted cost. For example, one department cost a lot to operate so our company decided just to outsource the operation because it is cheaper to do so. Our company’s financial statements are able to identify profit centers and helps our top managers to direct the company’s resources to maintain and bolster our revenue. Thus, in developing cash budgets and capital expenditures, the resources that the company I work for allocates is justifiable with the value and revenue it generates for the organization. In sum, the techniques in managerial accounting enables the decision makers in my company to reduce cost by identifying operations and activities whose cost are unjustifiable thereby making our operations more efficient. It also helps our decision makers where to allocate our resources where it could generate the utmost value and revenue for the

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On Masaaki Suzuki - Research Paper Example The World War II was a disaster for his family, as his father’s music factory was bombed and he also tragically lost his brother in the war. Left penniless and without his teaching job, his family moved to a nearby city, where Suzuki started constructing wooden planes to raise some money. However, he continued teaching orphaned kids and later on adopted one of his students, developing teaching strategies and methodologies with his assistance. He combined the practical teaching applications of his, with traditional Asian philosophy concepts. His contributions to the field of pedagogy are worth mentioning. Suzuki also collaborated with other thinkers of his time, like Glenn Doman, founder of The Institutes for the Achievement of Human Potential, an organization that studied neurological development in young children. â€Å"Suzuki and Doman agreed on the premise that all young children had great potential† (jameslogancourier.org). Suzuki was also a national patron of Delta Omicron, an international professional music fraternity. For his many contributions, the Emperor of Japan appointed Suzuki to the order of the National Treasure. He died in the year 1998 at the age of 99. His Contributions Suzuki developed his ideas through "Talent Education", a method of instruction which he developed. Basing his method on the role of mother tongue in any learning process, he remarked, â€Å"Though still in an experimental stage, Talent Education has realized that all children in the world show their splendid capacities by speaking and understanding their mother language, thus displaying the original power of the human mind†( qtd. by Behrend 3). He believed that native language method holds the key to human development, and noted that children, whether they are born in German or Japanese households, will naturally learn to speak their mother tongue in a more effective manner. This is because, children will be mainly influenced by what they are exposed to or learn in their childhood. On the same lines, he concluded that all the children can exhibit and develop musical ability, and the environment in which they live and thrive, will mainly influence that development. Suzuki has applied this method through Talent Education to teach music to children. That is, children were taken without previous aptitude or intelligence test of any kind, and are brought into a learning environment. Through this process, he understood that everyone will not be able to achieve same level of proficiency and achievement, however, each one can achieve developments and skill that will be equivalent of his language proficiency in other fields. With this hypothesis, Suzuki believed that talent is not something that is inborn, but that can be created or developed. He felt that children can learn music the same way they learn their mother tongue. He called this process a Mother Tongue method. According to him, through this method, children will not only be able to learn music, but will be able to play music at high standards. His motive was not only training but also overall development of the child as an individual. His Methodologies He explained that he does not train children who are prodigies, neither are they gifted with an inherent talent nor their parents are professional musicians. He stated that if parents adopt his approach of music learning, and keep on repeating in

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Photography Essays History of Photography History of Photography When you look at a photograph from your favorite photographer what do you see? Does it remind you of your past or make you think of the future? What if there was a photographer that made you think of not only the past but also the future as well? Well that is exactly what Abelardo Morell did with his Camera Obscura photographs. Abelardo Morell took Camera Obscura out of the past and brought it into the future. This paper plans to discuss who Abelardo Morell is, the history of Camera Obscura, and also discuss and analyze three or more photographs by Abelardo himself. It will also discuss Abelardo’s career and how Camera Obscura falls into his career as well as any statements from him about the process. Also any writings or responses by art critics and/or philosophers about Abelardo Morell’s work will be included. This paper hopes to bring across to the reader an understanding of Abelardo Morell and Camera Obscura. â€Å"Abelardo Morell was born in Havana. As a child he felt a sense of alienation and isolation in Cuba, feelings that remained when he moved as a teenager with his family to New York City. Although he later studied comparative religion at Bowdoin College, he eventually took up photography as a way to express his feelings as an immigrant to the United States during the turbulent 1960s† (Yorba). Photography took his mind away from all of the busyness the world had. â€Å"After earning an MFA from Yale University in 1981, he began teaching at Massachusetts College of Art in 1983, where he still teaches today† (â€Å"Site Lines,† Abelardo). Many students are extremely luck to have a mentor such as Morell. He went far and beyond what any other teacher would do for their students. â€Å"When I began teaching photography at the Massachusetts College of Art in the mid 1980s, one of the strategies I used to get beginners excited about photography was to convert our cla ssroom into a camera obscura† (Morell). Camera Obscura might sound like a complicated technique but it really is very simple. One would be surprised how easily it can be done. Even though it can be done very easily and may seem like a new technique, the process has been around for many centuries. â€Å"In 1490, Leonardo da Vinci wrote the earliest surviving description of the camera obscura (dark chamber), a device designed to reproduce linear perspective. The camera obscura, the prototype of the photographic camera, was a large dark room that an artist physically entered. Light entered through a small hole in one of the walls and projected a distinct, but inverted, color image onto the opposite wall that could be then traced† (Hirsh). â€Å"The Camera Obscura seems little short of miraculous, even after the optical rationale has been explained. That one pinhole of light can carry all the visual information of a landscape into a darkened room is still, after many centuries, unknown to the great majority of humans and surprising when they learn of it† (Morell). To understand it better the camera obscura was a darkened room or chamber that allowed only a pinhole of light to enter into a light tight area through which is called an aperture. Diffraction is what allows camera obscura to work. Diffraction in this sense is the bending of light waves that enter the chamber or room and to appear on the wall opposite of the aperture. This image can be produced with exceptional quality if accomplished in the right way. When viewing the camera obscura while it is taking place, one will notice that the image presented on the wall is inverted due to diffraction. Leonardo da Vinci is said to have developed this technique for drawing but was not credited for it. Later on people began to use it more to render drawings to be perspectively correct. Artists at the same time had a hard time with perspective, so the camera obscura helped advance their skills in drawing with becoming perspectively correct. This device is important to the history of photography b ecause it was one of the first forms of photography and cameras. It showed that, at the same time, advances could be made in photography, something with the means of time and knowledge. The discovery of the â€Å"new† technique brought about a need and desire of photography to this day, especially for Abelardo Morell. When deciding to create a camera obscura there are a few things one should consider before jumping into the mind-boggling technique. The first thing you need to consider is the room that you will be photographing in. This room needs to have at least one window and one entry way. The second factor to consider is the time of day you will be photographing in. The time of day where the light is the brightest is the best time to pull off this magnificent method. Also, look at what is outside of the anticipating room. Is the landscape dull or is it astounding? Depending on how amazing you want your photograph to come out depends on the photographer and the landscape that will be captured.

Themes of Blackberry Picking by Seamus Heaney Essays -- essays researc

Blackberry picking by Seamus Heaney is about time, gluttony, limitations of life, and to some extent, the struggles of life. Heaney writes retrospectively about his life, with hindsight, about how he as a child, would go blackberry picking during a particular time of year. Throughout the poem and particularly in the first stanza, Heaney uses a wide range of literary devices such as intense imagery or sensory imagery, exceptionally meaningful metaphors and alliteration. Alliteration is used quite often in the poem. Throughout the whole poem, there is a frequent repetition of â€Å"b† words, such as â€Å"big dark blobs burned†. In the readers mind, this creates a more powerful image of the berries, and gives a strong impression of their shape and colour. There is quite a bit of imagery used in the first stanza, language that appeals to a sense or any combination of the sense. â€Å"Its flesh sweet like a thickened wine†, a glossy purple clot†. Apparently, thickened wine is tasty, so it appeals to the taste and so does the sweetness of the thickened wine. He also describes the blackberries as â€Å"Leave stains upon the tongue†. Throughout the whole poem, there is a constant repetition of the word blood or a metaphor or simile referring to blood. There is also reference to flesh on several occasions to make the berries sound desirable. Blood indicates the juice of the berries and flesh indicates what is within. An example of a metaphor is when Heaney describes the berries as a â€Å"glossy purple clot†. This smart use of an imagery and a metaphor at the same time gives an image of a ripe berry. There is also a smart use of a simile, â€Å"hard as a knot†, for the unripe berries. When Heaney says â€Å"hard as a knot†, it sounds rather short, sugge... ...mongst children, he had a hope in himself that this time it would be different, that this time the berries would not rot, an optimism of a naà ¯ve and inexperienced child. The final part of the poem, yet perhaps the most appealing which sums up what happens each year, is how he would always have faith inside himself the next year that they would not rot. There is a rhyme of the last word of the second last stanza,†rot†, and â€Å"not†. This is the only part of the poem that rhymes, and it is rather smart to end the poem on a rhyming note. In conclusion, Black-berry picking by Seamus Heaney is a fine piece of poetry set alive by metaphors, similes, alliteration, imagery and other literary devices. Heaney’s poem seems to be violent and brutal, and has a lesson to be learnt behind the poem, a message deep but not linked with childhood, linked to the struggles of life.

Person Centred Care Essay

On a female only respiratory ward in the West Midlands a patient was admitted to the ward with chest pain and shortness of breath. Her name was withheld in order to conform with patient confidentiality (Dimond, 2002). Due to being registered deaf, the patient had difficulty com municating verbally. She had a form of Aphasia resulting in stuttering. A friend of the family asked if the nurses could note down the procedures for the patient. The friend proceeded to use British Sign Language (BSL) to pass on information when trying to converse with the patient. The BSL use several movements which include hand gestures, lip patterns, fingerspelling and facial expression (National Health Services choices, 2013). The tissue viability (TV) nurses advised daily leg dressings for ulcerated legs and her personal care and medication were organised. She was kept informed by written notes. All NHS Policies, Procedures and The Code of Conduct within the Trust were followed as protocol. The patient began to refuse any care. It is the right of a mentally competent person to refuse treatment (Dimond, 2005, p142). Read more:  Essay About Person Centred Care After several attempts to change nurses, the patient still refused. This was done to see if she was more comfortable with one particular nurse. The patient was unable to sleep through the night. The nursing team followed person centred care. The nurses began trying to reason with her to give her consent for treatment. At this time the patient could have been lying in her own urine and faeces. If her leg was not attended to, further complications could occur. Her leg could become gangrenous and need operating on. All healthcare professionals want to adhere to safeguarding the patient. The Care Quality Commission (CQC) (2014) states â€Å"safeguarding means protecting people’s health, wellbeing and human rights, and enabling them to live free from harm, abuse and neglect. It is fundamental to creating high-quality health and social care†. The nurses wanted to respect and think of the dignity of the patient. Eventually the patient allowed her observations, blood sugar levels and a urine analyses to be done. A urine sample is dipped using a â€Å"multiple combination strips – e.g., five tests on each strip (detects blood, ketones, glucose, pH and protein), or seven tests on each strip (tests for blood, ketones, glucose, pH, bilirubin, urobilinogen and protein)† (Henderson, 2004). The sample was sent to microbiology to be investigated into more for underling infection that could be causing her behaviour. At all times information was provided for the patient to make her own decisions and to use all communication sources in place. Manley et al (RCN) (2011) â€Å"Healthcare teams, healthcare provider organisations and governments often articulate an intention to deliver person-centred care. However, achieving it is often challenging and difficult to sustain†. HHHh This section aims to highlight Holistic and Person-Centred care with reference to the scenario. The paper will look at professional issues in nursing practice, and it is linked with ethical issues. It will then address the importance of effective communication skills. It is including the trust’s policies and procedures, The Royal Marsden hand book, Nursing Midwifery Council, The Royal College Nursing and Department of Health. To be able to plan appropriate nursing care the whole of the patient needs to be assessed, physically, medically and psychologically. This is Holistic assessment. All aspects of the patient’s lifestyle, age, gender and how they are feeling needs to be obtained. Whilst the nurse is doing the assessment they must use all of their senses. Therapeutic communication, hearing, visual and touching should be used (Smith, 2012, pp.5-7). The Health Foundation (2014) states that ‘Person-Centred Care show an important way to make the patient feel involved in their own care’. If the patient has control over their own body and mind, then they will have an understanding of what is happening to them. Person-centred care is in place for the patients, staff and families all to get involved in the planning, care and discharge. It involves compassion which is important in a nurse’s role as the patient enters unfamiliar territory. All staff needs to consider the patients respect and dignity is upheld, with closing curtains, covering up the patient and asking for consent to enter the patient’s bed space. Person-Centred Care was followed in the scenario. The Doctor and the nurses asked for the family to come in to discuss the care of the patient. The nurses communicated with a friend of the family because the patient’s partner also had a hearing impediment. Then they communicated with the patient and told her it was in her best interest if she allowed the staff to care for her. The leg began to weep through the dressing. It was over due to be changed. She still refused help. The student nurse who was helping the patient seemed to have a positive impact on her. Price (2006, p.50) states that the person centred care approach needs different frameworks to accommodate different patients. Making sure to look at the patient as an individual. This is what the student nurse did. The patient believed she had previously met with the student nurse. The patient refused to co-operate with other nurses. The patient was very co-operative with the student nurse. The student nurse began basic sign language in order to communicate. Then the patient responded, and allowed other staff to look after her. Eventually the patient co-operated, the test results were all fine, and Doctors were not concerned. Professional issues in nursing practice are linked with ethical issues. In the dictionary the definition of â€Å"professional† states â€Å"Worthy of or appropriate to a professional person; competent, skilful, or assured† (Oxford 2014). A nurse needs to be professional in their everyday role in work and in their personal life. The Code of Professional Conduct informs a patient what standard should be expected from a registered practitioner. (Burnard. and Chapman, 2004, p1). A competent and caring nurse. The student nurse noticed the patient was struggling to communicate and had difficulty with other nurses. The student nurse thought she would be professional and use her signing skills to help with communicating. According to Tschudin (1986) in (Burnard. and Chapman, 2004, p6). Claims that â€Å"ethics is caring† and that â€Å"to act ethically is to care†¦to care for ourselves and others†. The healthcare profession can not bring in their own ethics into the hospital; they may have certain religious or moral ideas. On the other hand the patient’s family may have ethical issues. The ethical issues of her understanding what was happening was taken into account by all communication sources in place for her to be in control of her own body and to give her consent. Medical staff needs to use effective communication with family or friends. They need to be their advocate, to help them to communicate. Active listening is a skill which is also needed to communicate. Look at body language and what the patient is saying. The speed one speaks has to be thought about and the tone. If as much information is given to nurses and doctors as possible then it all helps in the care process. Therefore, communicating with the patient’s friend helped the medical team to understand the health of patient before admittance. Family are encouraged to stay with the patients, to keep them company and bring in their own belongings to reduce the anxiety of being in strange surroundings. â€Å"Good communication helps to build a therapeutic relationship†(Collins, 2009).A nurse is often the one to explain to the patient what a doctor has just said, in a more simple way, to listen to any problems. All the policy and procedures that are in place at the hospital were followed. One particular policy that was followed is from the hospital hand book of leg ulcer management (2013). This ensures that her leg had been graded, reported and recorded. There had been photographs taken of the leg. Then the leg dressed with all the correct dressings for the grade and type of wound. The Tissue Viability nurses had been to check the wound then advised the nurses what was required to put on the area for healing. The patient was treated as seemed fit by her condition, making sure the antiseptic technique was used. It is necessary to use knowledge to provide a person and family centred care in The Royal Marsden Hospital Manual of Clinical Nursing Procedures it states that â€Å"Poor communication with patients can negatively affect decision making and quality of life† (Dougherty, L and Lister, S (Eds) 2011; Fallowfield et al 2001; Thorne et al 2005,p198). It is not always possible to communicate face to face or to be seen or heard. Perhaps a gentle hand on the shoulder would help. In the case of a deaf person to make sure to stand in a good light so lips can be read. After all a patient has been taken out of their own surroundings and put onto a ward, in a strange bed with strange people around them. A nurse needs to find ways to help the patient to know what is being done without being frightened. The Nursing Midwifery Council (NMC) is a governing body. The NMC, (2012) states that they have a â€Å"vision, mission and values†. Its vision is to make sure nurses and midwives always give their best healthcare to safe guard the public. Their mission is to maintain a register of nurses and midwives making sure they are fit to practice. The education of nurses fits the correct standard. If these are not adhered to then they are dealt with. The values are for those who need services of nurses and midwifes, they act in the best interest and are open and transparent in their actions and take responsibility. They show consideration and understanding and act with integrity. Also work to high standards and are experts in what they do. Modern health is used and works in partnership with others and provides equality (NMC, 2012, p.3). The hospital guidelines are â€Å"Vision, Values and Strategic Goals†. â€Å"They place their patients at the centre of all they do†, â€Å"work together to deliver top quality services† and â€Å"try to be innovative how they work and create an environment for people to thrive in†(The Royal Wolverhampton, 2014). The student nurse tried to deliver quality service by trying to use her skill in the small amount of sign language she knew. The Royal College Nursing (2012) state that the â€Å"people in your care must be treated as individuals and their dignity must be respected†. The medical team have to reach a certain level and to behave in a certain way. After the entire patient’s life is in their hands. The professional issue of the case is the delivery of care given to the patient was followed to the care plan in place everything was taken into consideration. The Department of Health states that â€Å"People who use health and care services have the right to be treated with respect, dignity and compassion by staff who have the skills and time to care for them† (DOH, 2013). The patient was treated with a high standard of care and alternatives to help with her communication needs were implemented. At a later stage the patient would be discharged from the hospital and transferred under the guide of Community Care Matron. The patient would need to be assessed in order to identify the specific care required. Conclution From a nursing persective it was evident that a good quality of Person- Centred- Care was implemented. It was taken into account that there were more complicated matters than the patient’s ulcerated leg. The staff worked well as a team, this showed in the way the nurses tried to alternate their care. Everyone worked with the professionalism that beholds a nurse,competent,skilful and assured. They worked effectively with the communication needs that were in their power to do so. Note taking and using the family and friend for help when signing.The communication problem caused by the patient’s deafness could have been made easer if all staff were trained in BSL. This training must be put in place to allow patient and staff to have better communication. References Burnard,P. and Chapman, C. (2004) Professional and ethical issues in nursing. 3rd ed. Oxford: Bailliete Tindall. Care Quality Commission (CQC)(2014) Safeguarding people. [online]. Newcastle upon Tyne: CQC. [Accessed 14 April 2014]. Available at: . Collins, S., (2009) Building relationships is central to nursing work. Nursing Times.net. [online] 19 June, p.1 [Accessed 17 March 2014]. Available at: . Department of Health (DOH)(2013) Treating paitents and service users with respect, dignity and compassion. [online].DOH. [Accessed 12 March 2014].Available at: . Dimond, B. (2002) Legal aspects of patient confidentiality. London: Allen Publishing. Dimond, B. (2005) Legal aspects of nursing. 4th ed. London: Pearson Longman. Dougherty, L. (2011). The royal marsden hospital manual of clinical nursing procedures student edition. 8th ed. West Sussex: Wiley-Blackwell. Health Foundation (2014) Person-centred care: what is person-centred care? [online]. London: [Accessed 27 March 2014]. Available at: . Henderson, R. (2014) Urine dipstick analysis. [online]. Leeds: [Accessed 14 April 2014]. Available at: . Manley,K. Hills, V. and Marriot, S.(2011) Person-centred care:principle of nursing practice ‘D’. 25 (31), pp.35-37.[Accessed 11 April 2014].Nursing Standard [online].Available at: . National Health service (NHS choices)(2013) Commuication sign language.Redditch:NHS [Accessed 11 April 2014]. Available at: . Nursing Midwifery Council (NMC)(2012) Guidance on professional conduct session theme for taught. [Online]. London: NMC.[Accessed 24 March 2014].Available at: . Oxford Dictionaries (2014) Language matters. Oxford University Press [online]. [Accessed 8 April 2014]. Available at: .‎ Price, B. (2006) Exploring personal-centred care. 20(50),pp.49-56.[Accessed 16 April 2014].Nursing Standard [online].Available at: . Royal College Nursing (RCN)(2012) Human rights and nursing. [online] London: RCN. [Accessed 12 March 2014]. Available at: . Royal Wolverhampton NHS Trust. (2013) Leg Ulcer Management. Version 1. Wolverhampton: Royal Wolverhampton NHS Trust. Royal Wolverhampton NHS Trust (2014) Trust’s Vision and Values. [online].Wolverhampton: [Accessed 4 April 2014]. Available at: . Smith, P. (2012) Holistic Assessment Holistic. Assessment skills in nursing [online]. [Accessed 27 March 2014]. Available at .

On the Role of Women in Colonial Latin America Essays

On the Role of Women in Colonial Latin America Essays On the Role of Women in Colonial Latin America Paper On the Role of Women in Colonial Latin America Paper Early Latin America is a rich and complex social, political, economic, and cultural environment possessing a distinctly Western (European) core constantly influenced by those forces inherent within a colonial system. Out of a mercantist fueled drive for wealth and power arose a new culture dominated by Iberian (Spanish and Portuguese) presuppositions concerning religious ideology and cultural mores. At the same time, this newfound society was not fully European as it sought to contain an indigenous Indian population, an African slave population, as well as the increasingly intricate blending of the three. In looking at how the unique blending of groups helped shape the colonial way of life, one can look to the system of castas as the dominant sociopolitical institution and structure of hierarchy which still remains influential within the modern Latin American world view. During the colonial era, social castas intersected with gender to determine the boundaries between what was acceptable and what was not. In looking at the construction of the colonial way of life, women played a unique part in that their place was primarily defined by their relationship to a man or religious institution and yet many were afforded more progressive roles in Latin America then in Europe. While women had more potential to defy cultural norms, they did not enjoy social or sexual equality with men. In addition, they also served as a focal point for the pervasive honour system as they were seen as key to the maintenance of social castas. Thus, female-headed households, women working outside the home, and other such social freedoms were commonly practiced by the plebe but, despite occasional exceptions, were not practiced by those who had honour to maintain. Elite women and those who aspired to be among the gente decente (decent people) were enjoined to defend their virginity, combine motherhood with matrimony, be faithful to their husbands, and thus help maintain the honor of their family and their own purity. The most influential aspect of a womans life was the castas into which she was born. Castas originated from a need to organize people within the colonies, from the Europeans at the top, to the African slaves at the bottom, and the mixed races such as Mestizos and Mulattos throughout. The closer one got to the native Iberian (as opposed to the Creoles who were fully European but born in the Americas), the higher ones social status. This status was fungible as one could move up or down depending on marriage or the purchase of Gracias as sacar (essentially, buying a higher degree of whiteness). Though this one can see, the Latin American tendency to think of race as negotiable spectrum, a ladder through which families might ascend. (Chasteen, 86) This caste / class system permeated every aspect of a womans life. One area upon which a womans caste had a great degree of influence was marriage. Women did not have many choices concerning what to do with their lives. They could join with the church, remain with their families under their father or brothers, and most significantly, get married. Marriage was both a religious and social institution. The marriage contract was a pillar of the Spanish social structure, crucial to the distribution of property. Marriage was a religious sacrament, and religious conformity was serious business in the Spanish Empire. (Chasteen, 56) Socially, it allowed a woman or man to heighten, weaken, or maintain a place within society. In, A Glimpse of Family Life in Colonial Mexico, Kathleen A. Myers uses the life of Madre Maria de San Jose to offer a glimpse of how a womans social caste influences her choices. Because of the caste system, marriages were not made between just economic equals. Marias sisters married well above their social status because of the family prestige and descent from conquistadores. Likewise, her Mother had originally brought most of the wealth into the family but had married into a good family in return. (Myers, 69-71). In addition to bringing honour to the family she married into, a woman also remained a member of her own family after marriage (did not change last names, lose property rights, etc. ). Due in part, to the ability for a womans marriage to elevate or harm the social standing of her own family and her spouse, a womans purity determined the large part of her worth. Women only maintained their purity if they engaged in sexual intercourse after having received a formal promise of marriage; those that had not were forced to have private pregnancies to protect their honor and that of their families. Sexual and other behavior was therefore tightly controlled among elite women while all men and women of lesser value / lower social castas were allowed comparative freedom. The social value of purity was supported by the ideological hegemony of Catholicism. Chasteen, 70) Ideologically, the Judeo-Christian faith has long been used to repress the rights and roles of the female sex by equating the woman with Eve, a temptress whose weak willed sexuality led Adam / man astray from God. The redeemer of the sin brought by woman was born from a pure, non sexual, and subservient virgin. Christian womanhood was explicitly associated with such purity and subservience and priests encouraged women to stay in the house while men provided for the family. Only when placed under male religious guidance could a womans unbridled sexuality be prevented from wrecking havoc on society? (Socolow, 6) Therefore, even though this was not viable for the vast majority of the population, the ideal of female enclosure was applied to all women under Catholicism. This view is reflected in the system of castas. Because only the elite women could achieve the status of a gente decente, it helped to rationalize and reinforce the lack of honour (and thus lack of status) held by the majority. Honour was a cluster of ideas that along with military and religious conquest, justified the hierarchical colonial Spaniards (and their Creole descendants) place within it. (Burkholder, ) Whether slave or fre e, Creole, Spanish, or indigenous Indian, a unique set of ideas defined a womans honour and distinguished it from a mans honour. According to Chasteen, Honour was a measure of how well men and women played their prescribed, and very different, social roles. (Chasteen, 71) The system, with its roots in Christianity, was inherently patriarchic and fathers ruled on both a microcosmic and macrocosmic level. Thus honor for a woman was fixed on her ability to remain sexually pure whereas a mans honour was in defending, (even by bloodshed), the faithfulness of their wives and virginity of their daughters. Chasteen 71) Therefore, women who were without male control/oversight (widows), who worked (the poor, middle class, slaves), and who were part of cultures with different gender relations (indigenous peoples), were automatically see as less honorable, thus helping to maintain the social status quo of white elitism. While there was a system of white privilege and male privilege, it is interesting to note that with increased honour came a decrease in freedom for women. Women of higher class rarely left the home and di d not work. There were exceptions found among women of higher castas but lower income. Such single women, widows, and those with absent husbands would typically resort to those activities which kept them in the home and would have men to actually sell the product or interact socially. Because these economic activities avoided direct entry into public space, they were acceptable for those among the finer class. (Socolow, 114) While upper class women were confined to the private sphere, plebian women throughout the Americas worked in a variety of fields and while it was not the norm, women were allowed to own businesses and property. Women across races engaged in commercial activity, acted as merchants, grocers, and in agricultural positions. In Mexico City, one-third of all sellers of tobacco products were women (Socolow, 45) many women also worked in domestic positions such as maids and wet nurses which tended to be the highest paying. However, women who worked were not seen as having the same degree of honour as those who were protected and thus their lives were often categorized by humiliation, and verbal, physical, and sexual mistreatment. (Socolow p 118) Through all of this one can see the wide array of factors that influences the lives of colonial Latin American women. While there were some notable exceptions, most women remained firmly within their constrained social roles as ordained by the patriarchic hegemony of Catholicism. This worldview influenced the whole of Latin America, from the Brazilian slave, to the newly arrived Spaniard. The sphere in which one operated was entrenched within the cultural mores of the era and helped to maintain the system of castas. The responsibility of the woman was to keep pure, thus maintaining her honor and that of her family. Ideally this was achieved by isolation from potentially corrupting factors and thus it is ironic that more social freedom was afforded to those women who were deemed less worthy. Because so few women could afford the honorable lifestyle, women in the Americas experienced a much higher degree of social freedom then those in Europe as they often played an important part of the economic sector. Despite this freedom, women on the lower end of the social spectrum dealt with a variety of hardships and the legacy of race and gender relations remains difficult to overcome even in the present era.